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LISA's Endorsement Fuels LABUBU's Meteoric Rise


From Niche Character to Global Phenomenon


The character LABUBU has been crowned "Product of the Year" at the prestigious HYPEBEAST100 Awards 2025. This significant achievement has brought attention to the pivotal role played by BLACKPINK superstar LISA in the character's explosive global growth.


The Power of Celebrity Influence


The toy figure's journey to international fame accelerated dramatically in 2024. This surge in popularity is directly linked to a high

  • profile endorsement from LISA, a member of the world-renowned K-pop group BLACKPINK. Her support was instrumental in propelling Labubu from a cult favorite into the global spotlight.


    • Award
  • Winning Recognition


    • The HYPEBEAST100 Awards honor the most influential people, products, and brands in youth culture. LABUBU's victory in the "Product of the Year" category underscores its massive crossover appeal. Industry analysts credit LISA's vast international fanbase with introducing the character to a much wider, mainstream audience.



    • Global Popularity: LISA's endorsement significantly boosted LABUBU's profile worldwide.

    • HYPEBEAST100 Award: The character's influence was formally recognized with the "Product of the Year" title for 2025.

    • Cultural Impact: The collaboration highlights the powerful synergy between pop culture icons and designer toys.