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Fashion and Philanthropy: Stella McCartney's Ethical Spring Campaign


Designer Reinforces Commitment to Cruelty
  • Free Fashion with New Footwear


Luxury fashion designer Stella McCartney has launched her latest collection, featuring the Elsa Patent Pumps, while simultaneously highlighting the stark reality of the fur industry. The brand's ongoing commitment to cruelty

  • free fashion serves as the foundation for a charitable initiative supporting animal welfare.


    • The Stark Reality Behind Animal Fur


    McCartney's campaign brings attention to the fact that approximately 100 million animals, including domestic cats, are killed for their fur annually. This statistic underscores the ethical imperative behind her brand's long

  • standing policy against using leather, fur, or feathers.


    • Supporting Feline Welfare with Battersea


    In a direct response to animal suffering, the Stella McCartney brand is promoting support for Battersea Cats & Dogs Home. The organization currently has over 120,000 cats and kittens awaiting adoption across the UK. The spring campaign encourages the public to sponsor a cat cabin, providing a secure environment for rescued animals.



    • Sponsoring a cabin offers cats a safe place to heal and recover.

    • This support is crucial in preparing animals for their future loving homes.


    How to Engage with the Initiative


    Shoppers can explore the new collection, including the Elsa Patent Pumps, by using the code StellaSpring26 online at stellamccartney.com or in

  • store. The brand directs those wishing to contribute to Battersea's mission to visit donate.battersea.org.uk to make a donation, seamlessly blending commerce with compassion.