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Martin Sheen Revives President Bartlet for New Multiple Sclerosis Awareness Campaign


The West Wing Star Lends His Voice to Raise Awareness for MS Research


In a move blending political fiction with real

  • world advocacy, actor Martin Sheen is reprising his iconic role as President Josiah "Jed" Bartlet for a new television campaign. The initiative is designed to raise awareness and support for Multiple Sclerosis (MS) research.


    • Bridging Television and Medical Advocacy


    The campaign leverages the powerful connection audiences have with the beloved fictional president, who himself was written as a character living with MS on the acclaimed NBC series *The West Wing*. By having Sheen speak in character, the campaign creates a unique and poignant link to the cause.


    A Strategic Awareness Initiative


    The primary goal of this exclusive campaign is to drive public engagement and funding for MS research. The use of a familiar and respected television figure aims to personalize the disease for a broader audience.



    • The campaign features a series of television spots.

    • Martin Sheen delivers the message in character as President Bartlet.

    • The initiative directly supports organizations dedicated to MS research.


This strategic partnership highlights the ongoing need for advancements in MS treatment and leverages the power of popular culture to foster a deeper understanding of the condition.