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Montagna Milano: An Alpine Club Comes to the City


A New Fashion Week Experience Blending Mountain Lifestyle and Urban Style


For the first time, Vogue Italia and GQ Italia are joining forces with the outdoor brand K

  • Way to create "Montagna Milano." This unique event, titled "The Alpine Club in Town," is designed to bring the authentic spirit of the alpine mountains directly into the heart of the city.


    • Event Dates and Fashion Week Integration


    The Montagna Milano event is scheduled for January 16 and 17, 2026. It will be a key feature of the Milano Fashion Week Men's calendar, offering a fresh perspective on style and culture.


    A Two
  • Day Program of Talks and Après-Ski Culture


    • The two

  • day program promises an immersive experience focused on high-altitude style, blending sport, fashion, and lifestyle. Attendees can expect a rich schedule of activities, including:



    • In
    • depth conversations and panel talks

    • Interactive workshops

    • Authentic après
    • ski social moments


Exploring the Modern Image of the Mountain


A highlight of the event will be a special panel curated by PhotoVogue. This discussion will focus on the contemporary image of the mountain, looking beyond overtourism. The talk will explore its current cultural significance as one of Italy's most important cultural stories.


Further details on the event agenda and participation methods are available through the organizers' official channels. The Dolce Vita in Montagna initiative continues to highlight the evolving relationship between Italian style and mountain life.