BTS's Jimin Crowned Top Male Idol for Most of 2025
Brand Reputation Data Reveals a Year of Dominance for BTS Members
The Korean Business Research Institute has released its highly anticipated brand reputation rankings for individual male idol group members throughout 2025. The data, analyzed month by month, shows a clear pattern of dominance by a select few superstars, with BTS's Jimin securing the top position for an impressive seven months of the year.
A Shifting Leaderboard of K- Pop Titans
The year began with ASTRO's Cha Eunwoo leading the pack, claiming the number one spot in both January and February. His consistent popularity and strong public appeal kept him at the forefront early on. However, the landscape shifted in March when BIGBANG's leader, G
BTS's Unprecedented Reign in the Latter Half
From June onward, the rankings were overwhelmingly dominated by members of global phenom BTS. Jimin kicked off the group's reign in June and held the title for most of the remaining year.
- Jimin ranked #1 in June, July, September, October, November, and December.
- BTS's eldest member, Jin, briefly interrupted this streak by taking the top spot in August.
This collective performance underscores the immense and sustained brand power of the BTS members, even during a period of group hiatus due to mandatory military service.
What the Brand Reputation Rankings Measure
These monthly rankings are determined by big data analysis, which evaluates participant involvement, media coverage, community interaction, and consumer sentiment. The results are a key indicator of an idol's public influence and commercial viability. The consistent presence of these veteran artists at the summit highlights their unwavering connection with fans and the public throughout the year.
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