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IVE's Jang Won
  • Young Leads December Brand Reputation Rankings


BLACKPINK Members Dominate Top Five in Latest Korean Business Institute Analysis


The Korean Business Research Institute has released its highly anticipated brand reputation rankings for individual girl group members for the month of December. The rankings, which analyze consumer behavior, media coverage, and community interaction, saw IVE's Jang Won

  • Young maintain her position at the top of the list.


  • Securing the number one spot demonstrates Jang Won

  • Young's immense and consistent popularity. The analysis period included big data collected from November 29 to December 29, 2023, measuring participation, communication, and community indices for 655 girl group members.


  • BLACKPINK's Global Influence Secures Strong Presence


    The BLACKPINK members showed a powerful collective presence, with Jennie, Rosé, and Lisa ranking second, third, and fourth respectively. This strong showing highlights the enduring impact of the group's activities and individual endeavors on their brand value. Jisoo also placed eighth, meaning all four members landed in the top ten.


    IVE and aespa Members Showcase Strong Group Brand Power


    The list further underscored the strength of specific groups, with multiple members from top

  • tier acts ranking highly:



    • IVE: An Yu
    • jin (5th), Rei (13th), Liz (14th), Leeseo (23rd), and Gaeul (24th).

    • aespa: Winter (7th), Karina (9th), Ningning (19th), and Giselle (28th).

    • Red Velvet: Joy (11th), Seulgi (18th), Irene (22nd), and Wendy (25th).

    • TWICE: Jihyo (16th), Nayeon (21st), Mina (29th), and Dahyun (30th).


    Other notable entries included MAMAMOO's Hwasa at sixth place, rookie ILLIT's Wonhee at tenth, and veteran artists like Girls' Generation's Lim Yoona and Taeyeon, proving the lasting influence of senior idols in the K

  • pop industry.