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ROSÉ and Jang Won Young Lead 2025 K
  • Pop Brand Rankings


A Year
  • Long Battle for Supremacy in Girl Group Member Popularity


    • The year 2025 was dominated by two of K

  • Pop's biggest stars, BLACKPINK's ROSÉ and IVE's Jang Won Young, according to the monthly brand reputation rankings for individual girl group members. The data reveals a clear split in popularity across the calendar year.


    • IVE's Jang Won Young Secures the Second Half


    Jang Won Young demonstrated remarkable consistency and staying power, finishing the year with a commanding lead. The IVE member topped the charts for an impressive six consecutive months, from September all the way through December. She also previously held the number one spot in February, March, September, and October, cementing her status as a top

  • tier idol.


    • BLACKPINK Members Reign in the First Half of 2025


    In the first eight months of the year, the BLACKPINK members showcased their enduring global influence. ROSÉ claimed the top position three times, leading the rankings in January, July, and August. Fellow member Jennie also enjoyed significant success, securing the number one rank for three consecutive months from April to June.



    • BLACKPINK's ROSÉ: Ranked #1 in January, July, August.

    • BLACKPINK's Jennie: Ranked #1 in April, May, June.

    • IVE's Jang Won Young: Ranked #1 in February, March, and from September to December.


    The monthly brand reputation analysis reflects the dynamic and competitive nature of the K

  • Pop industry, where fan engagement and media presence are key indicators of an artist's commercial appeal and influence.