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TWS Dohoon Tops December Rookie Brand Reputation RankingsTWS Dohoon Tops December Rookie Brand Reputation Rankings

TWS's Dohoon Leads New Generation in K
  • Pop Rookie Rankings


December's Brand Reputation Analysis Highlights Rising Stars from HYBE and Beyond


The Korean Business Research Institute has revealed the December individual rookie brand reputation rankings, showcasing the most talked

  • about new idols. Topping the list is TWS's Dohoon, signaling a strong debut for the emerging group from the powerhouse label Pledis Entertainment, under HYBE.


    • Top Contenders in the K
  • Pop Rookie Landscape


    • The rankings for December 2023 highlight a diverse field of new talent. Following Dohoon, ILLIT's Wonhee secured the second position, while Ian from the group Hearts2Hearts rounded out the top three. The list demonstrates the significant impact of fourth

  • generation K-pop groups and newly debuted artists on public perception and media buzz.


    • Breakdown of the Top 10 Rookie Idols


    The analysis measures consumer participation, media coverage, communication, and community awareness indexes. The top ten rookies for the month are:



    • 1. Dohoon (TWS)

    • 2. Wonhee (ILLIT)

    • 3. Ian (Hearts2Hearts)

    • 4. Keonho (CORTIS)

    • 5. Jiwoo (Hearts2Hearts)

    • 6. Minju (ILLIT)

    • 7. Anna (MEOVV)

    • 8. Shinyu (TWS)

    • 9. Yuha (Hearts2Hearts)

    • 10. Stella (Hearts2Hearts)


    Strong Showing for Groups from Major Labels


    The rankings underscore the powerful debut of TWS, with three members—Dohoon, Shinyu, and Jihoon—placing within the top 25. Similarly, HYBE's newest girl group, ILLIT, made a notable impact with four members appearing on the list. The data reflects the immediate brand power that association with major entertainment companies can bring to new artists in the competitive K

  • pop industry.


    • These brand reputation rankings are a key indicator of an idol's current public appeal and are closely watched by industry insiders to gauge rising stars and shifting trends within the vibrant Korean pop music scene.