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Prada Unveils Holiday 2025 Campaign: A Journey in Motion


Star
  • Studded Cast Embodies the Spirit of Seasonal Travel


The new Prada Holiday 2025 campaign has been officially revealed, focusing on the thematic essence of a journey. Rather than a static photoshoot, the campaign is conceived as a cinematic experience that captures the feeling of being in transit.


A Cinematic Approach to Fashion Storytelling


This unique campaign goes beyond traditional fashion photography to explore movement and emotion. The creative direction emphasizes the moments "in motion and in between," translating the physical act of travel into a powerful sensory narrative for the Prada Holiday collection.


Meet the Prada Ambassadors


The campaign features a global ensemble of Prada Ambassadors, each bringing a distinct presence to the narrative. The starring talents include:


  • Damson Idris

  • Maya Hawke

  • Louis Partridge

  • Letitia Wright

  • Li Xian



The Creative Vision Behind the Campaign


As with all Prada initiatives, the overarching creative direction for the Prada Holiday 2025 campaign was steered by co

  • creative directors Miuccia Prada and Raf Simons. The specific campaign's creative direction was executed by Ferdinando Verderi, ensuring a cohesive and evocative final product.


    • Fans and fashion enthusiasts are encouraged to discover the full campaign experience via the link provided on Prada's official social media channels.