New Balance ABZORB Campaign Celebrates Community and Movement in the Middle East
Legacy Technology Fuels Modern Energy in Latest Footwear Launch
The latest New Balance ABZORB models are designed for a life in motion, capturing the spirit of a dynamic community across the Middle East. The new campaign showcases the footwear being worn by individuals who are constantly moving together, hanging out, and making the most of everyday moments.
Engineered for an Active Lifestyle
The core of the campaign highlights how the ABZORB technology provides the foundation for an active lifestyle. The sneakers are built to support a range of activities, from casual social gatherings to more energetic pursuits.
- Designed for motion and comfort.
- Worn by a community that values connection and activity.
- Focused on enhancing the moments in between.
- expression. The imagery connects the performance-driven design of the New Balance sneakers with the real-world energy of skateboarding and social spaces.
A Visual Tribute to Urban Culture
Set against an urban backdrop, the campaign’s visuals emphasize authentic self
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