BOSS and Steiff Launch Exclusive Holiday Collaboration at BANGKOK Flagship Store

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A Landmark Fashion Collaboration Arrives in Bangkok

Thai Celebrities Showcase the BOSS x Steiff Holiday Collection

The renowned fashion house BOSS has unveiled its exclusive Holiday Collection in Thailand, a special collaboration with the iconic teddy bear brand, Steiff. The festive campaign was brought to life by prominent Thai celebrities at the flagship BOSS store located at ONE BANGKOK.

Celebrity models Thanapob "Lee" Leelaprasert, Vichayapath "Bible" Sumettikul, and Supassra "Sp" Spendler were featured in the campaign. They expertly modeled the new collection, which creatively integrates the beloved Steiff bear motif into sophisticated holiday apparel.

Showcasing Warmth and Iconic Style

The BOSS x Steiff collaboration focuses on translating a sense of warmth and playful luxury into fashion. The collection uses the recognizable Steiff bear as a key design element, adding a touch of whimsical comfort to BOSS's signature tailored styles.

• Celebrity endorsements from top Thai stars.


• Integration of the classic Steiff teddy bear iconography.


• A focus on premium, comfortable holiday wear.





Exclusive Launch Event Location




The campaign was revealed at the BOSS STORE ONE BANGKOK, specifically on the G Floor and within the 1 THE STOREYS zone. This exclusive location underscores the premium nature of the limited

• edition holiday collection, making it a significant fashion event in the city.




This partnership marks a unique fusion of high fashion and nostalgic charm, offering a distinct holiday wardrobe option for style

• conscious consumers in Bangkok.