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BIGBANG's Daesung Becomes the Face of XIMU Fragrance


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  • Pop Star to Serve as Visual Representative for New Brand


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  • pop superstar Daesung of the legendary group BIGBANG has been selected as the model for the newly launched fragrance brand, XIMU. The announcement was made by the brand's research and development company, D Lable.


    • Ambassador Role and Brand Representation


    In his new role, Daesung will act as the official visual representative for XIMU. This partnership aligns the global star's influential image with the brand's launch strategy, aiming to create a strong market presence from the outset.



    • Daesung will represent the brand's visual identity in marketing campaigns.

    • The collaboration marks a significant step for the new fragrance label.

    • This move leverages Daesung's extensive fanbase and international appeal.


    Strategic Partnership for New Product Launch


    The selection of a high

  • profile artist like Daesung underscores XIMU's ambition to make a notable entry into the competitive fragrance market. The partnership is expected to generate significant buzz around the brand's inaugural product offerings.