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Lancôme Ushers in the Festive Season with the Pink Express


A Heartfelt Thank You to the Beauty Community


Lancôme has extended warm holiday wishes to its customers and community, marking the festive season with its enchanting Pink Express holiday campaign. The luxury beauty brand is thanking everyone for participating in this seasonal journey.


The brand’s holiday initiative, centered around the theme of a magical train ride, aims to spread joy and gratitude. This festive marketing effort strengthens Lancôme’s connection with its audience during a key retail period.


Journey Aboard a Magical Holiday Train


The campaign invites customers aboard the Pink Express, a conceptual journey that embodies the spirit of giving and celebration. Lancôme uses this imaginative theme to create a unique and memorable brand experience.



    • Focus on festive joy and customer appreciation

    • Creative theme of a magical train journey

    • Strengthening brand loyalty during the holidays