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Rio de Janeiro Joins the Vanguard of Brazilian Fashion


New Event to Generate Significant Economic Impact


The city of Rio de Janeiro has officially announced the creation of Rio Fashion Week. This major new event is set to become a cornerstone of the Brazilian fashion calendar alongside the established São Paulo Fashion Week.


Scheduled Dates and Venue for the Inaugural Edition


The first edition of Rio Fashion Week is scheduled to take place from April 15 to 18, 2026. The event will be hosted at the iconic Pier Mauá, featuring an impressive roster of 30 fashion shows.


A Harmonized National Fashion Calendar


To create a cohesive national schedule, the Rio edition will be held in the first half of the year, while the São Paulo Fashion Week will follow in the second half. Both events will continue under the creative direction of Paulo Borges, ensuring a consistent and high

  • quality vision for Brazilian fashion.


    • Projected Economic Benefits and Job Creation


    The introduction of Rio Fashion Week is expected to provide a substantial boost to the local and national economy. Key projected impacts include:



    • An economic impact exceeding R$200 million.

    • The creation of approximately 8,000 direct and indirect jobs.


This strategic move solidifies Brazil's position as a leading force in the global fashion industry.