Scarlett Johansson Embodies Modern Elegance for Prada
A New Campaign for the Iconic Prada Galleria Bag
Acclaimed actress Scarlett Johansson is the new face of the iconic Prada Galleria handbag. The latest campaign captures the Hollywood star in a moment of intimate and instinctive elegance, redefining the accessory for a modern audience.
The Art of Intimate Gesture in Fashion Imagery
The campaign focuses on a close, personal connection with the bag. Johansson carries the Prada Galleria with an effortless grace, holding the silhouette close in a gesture that conveys both sophistication and familiarity.
Creative Vision Behind the Prada Campaign
The project was helmed by Prada's co
, Miuccia Prada and Raf Simons, ensuring the brand's signature aesthetic of movement and refinement is perfectly captured. The campaign's creative direction was overseen by Ferdinando Verderi.
- Creative Directors: Miuccia Prada and Raf Simons
- Campaign Talent: Scarlett Johansson
- Campaign Creative Director: Ferdinando Verderi
Discover the New Expression of Prada
This new campaign presents a fresh perspective on a classic design. The brand invites fashion enthusiasts to discover this new expression of the Prada Galleria bag through its official social channels and website.








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