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Scarlett Johansson Embodies Modern Elegance for Prada


A New Campaign for the Iconic Prada Galleria Bag


Acclaimed actress Scarlett Johansson is the new face of the iconic Prada Galleria handbag. The latest campaign captures the Hollywood star in a moment of intimate and instinctive elegance, redefining the accessory for a modern audience.


The Art of Intimate Gesture in Fashion Imagery


The campaign focuses on a close, personal connection with the bag. Johansson carries the Prada Galleria with an effortless grace, holding the silhouette close in a gesture that conveys both sophistication and familiarity.


Creative Vision Behind the Prada Campaign


The project was helmed by Prada's co

  • creative directors, Miuccia Prada and Raf Simons, ensuring the brand's signature aesthetic of movement and refinement is perfectly captured. The campaign's creative direction was overseen by Ferdinando Verderi.



    • Creative Directors: Miuccia Prada and Raf Simons

    • Campaign Talent: Scarlett Johansson

    • Campaign Creative Director: Ferdinando Verderi


Discover the New Expression of Prada


This new campaign presents a fresh perspective on a classic design. The brand invites fashion enthusiasts to discover this new expression of the Prada Galleria bag through its official social channels and website.