Timothée Chalamet's Bold Marketing Move for New A24 Movie
A Signature Color Takes Center Stage
Actor Timothée Chalamet is taking an unusually hands
- on approach to promoting his upcoming A24 film with director Josh Safdie. The "Dune" star has been passionately involved in the marketing campaign, which he believes features his best performance to date.
- Chalamet shared his enthusiasm for the project in an internal brand meeting, which he posted on his Instagram last month.
- His direct involvement highlights a modern approach to film promotion, leveraging star power and social media trends.
Defining "Marty Supreme Orange"
Chalamet's key promotional idea involves a specific color he has dubbed "Marty Supreme Orange." He has actively encouraged audiences to associate this vibrant hue with the new film, drawing a direct comparison to the marketing success of "Barbie pink" from Greta Gerwig's 2023 blockbuster.
Viral Premiere Moment
The color strategy was put into dramatic effect at the film's Los Angeles premiere. Chalamet and his girlfriend, Kylie Jenner, made headlines by arriving in matching orange outfits. The coordinated looks quickly went viral on social media, perfectly executing the actor's vision for the "Marty Supreme Orange" brand.
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