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Hollywood Intersection Transformed into Massive Open
  • Air Club


Mochakk Headlines Event for 13,000 as Pop
  • Up Dance Parties Become Major Trend


    • Thousands of electronic music fans descended upon the heart of Hollywood this weekend for a massive open

  • air concert. The event, headlined by Brazilian DJ and producer Mochakk, turned the iconic intersection of Hollywood Boulevard and Vine Street into a vibrant dance floor for over 13,000 attendees.


    • The Rise of Nontraditional Venues for Live Events


    This block party was the fourth time Los Angeles officials closed this famous intersection to vehicle traffic for a dance music event. It capped off a year where pop

  • up shows in unconventional locations became a significant phenomenon within the live music industry. Artists and promoters are increasingly looking beyond traditional nightclubs and arenas to create unique experiences for fans.


    • Why Artists are Embracing the Pop
  • Up Challenge


    • Despite the appeal, organizing these events presents significant hurdles. Producing a large

  • scale pop-up show is often described as "tragically difficult," with profitability a major concern. However, the demand from top-tier artists has been immense.



    • Unique Experience: These events offer a novel and memorable setting that stands out from standard venue bookings.

    • Community Connection: Taking dance music directly into public spaces can foster a stronger sense of community among fans.

    • Artistic Statement: For artists "worth their stones," curating a pop
    • up event has become a marker of credibility and innovation.


    The success of events like the Hollywood Boulevard party signals a continued shift in how live dance events are produced and consumed, pushing the boundaries of the traditional concert experience.